Local Citations: What are they?
Citations refer to your business’s online name, address, and phone number (NAP) listings. Citations are any mentions of your business on the web, with or without a link back to your website. Your business’ online authority is evaluated by Google using these local citations. Citations may come from the Yellow Pages, your local Chamber of Commerce, business association pages, Yelp, etc.
Citations: Why are they important for local businesses?
Citations are important for your business for several reasons, including higher rankings in local search results, increased traffic to your website, and validation that you are a part of the community. However, not building your citations correctly can also cause plenty of problems. You should be well-versed in how to properly build a local citation before you begin.
In the world of Search Engine Optimization, citation building is one of the most time-consuming tasks. However, they are a crucial component of Google and Bing’s ranking algorithms. These citations can also significantly boost your local search engine rankings. However, they must be done correctly.
The following factors may reduce your company’s online visibility:
- There are inconsistencies in citation information and/or formatting regarding the business name, address, and phone number.
- Duplicate listings on Google My Business or BING.
- Violations of search engine guidelines.
Glamarioux Digital: Why Choose Us?
We at Glamarioux Digital have a highly specialized SEO team that understands the importance of building quality local citations as well as how to do so properly. With the time and talent we have, we can find and build your citations so that you get the highest return on your investment.
Would you like to learn more about building local citations? Give us a call at 403 390 9858.