Google Penalty Recovery

What is a Google Penalty?

To determine a website’s ranking, Google uses an algorithm that has more than 200 different ranking factors. From reduced prominence in search results to your site being removed from Google’s index, Google penalties can affect your site in various ways. Suppose your website is not compliant in any of those areas. In that case, Google may penalize you if it believes you have engaged in manipulative practices, regardless of whether you intended to do so.

What Are the Signs That You Need Google Penalty Recovery Services?

Your website has been penalized if you receive a warning from Google Webmaster Tools. Even without an official notice, here are some telltale signs of a penalty:

• A sudden decline in organic traffic across the entire site or section
• The ranking of a specific keyword or group of keywords suddenly drops
• It is unclear the cause

You must act immediately if you suspect a penalty. Traffic and rankings will not improve independently; they will likely worsen. However, if you follow the correct recovery steps and notify Google, the damage can be undone. A Google penalty recovery service is all about undoing the damage.

How Can Glamarioux Digital Studio Help with our Google Penalty Recovery Services?

Glamarioux Digital Studio uses only data-driven facts and white-hat optimization techniques based on industry best practices to assess, optimize, and promote your website.

Glamarioux Digital Studio’s Google penalty recovery services begin with collecting and analyzing backlinks to distinguish between problem and trustworthy links. Low-quality links are sometimes difficult to identify, so this work involves science and art. Links from low-quality websites include those from low page authority and domain authority websites, spammy link directories (directories which exist exclusively to generate links without regard to user experience), site-wide links, paid links, links on Web pages with totally irrelevant content, links on spammy press release platforms, and links with over-optimized anchor text. As critical as removing problematic links is, not jumping overboard and removing helpful links is also essential. For most companies, good relations are hard to obtain, and they are hard to replace. A penalty recovery firm needs skill and experience to distinguish the wheat from the chaff.

After identifying problem links, the host Webmaster must be contacted with a request to remove or update the link. Legwork, persistence, and patience are needed in this process step. Google offers a disavow tool, but this CANNOT be used to avoid having to reach out to Webmasters to remove wrong links. Most importantly, Google likes to see that effort is made.

Once the problem has been identified and fixed (documented), an action plan is formulated to prevent future occurrences. Submitting a reconsideration request to Google is the next step in the recovery process. A reconsideration request should also explain why the problems occurred and express an apology.

Lastly, the recovery team monitors traffic and rankings to see if improvements have been made. With a sustained and determined effort, penalties can be overcome even after several months.

For your website to comply with Google’s known ranking factors, we can perform the following:

• Backlink Assessment
• Content Audit
• Technical SEO Audit

Once we identify the problem, in addition to correcting the issues that led to the penalty, we will implement targeted and strategic white-hat strategies to help you improve your ranking.