As a team at Glamarioux Digital Studio, we are very serious about Facebook Advertising.
As a team at Glamarioux Digital Studio, we are very serious about Facebook Advertising.
We are your Facebook Ads Experts!
Welcome to our Facebook advertising services! Are you tired of struggling to reach your target audience on social media? Are you ready to take your marketing efforts to the next level and drive more sales and leads for your business? Look no further! Our team of experienced Facebook advertising experts is here to help.
With over 2.7 billion monthly active users, Facebook is the world’s largest social media platform. It offers unparalleled reach and targeting capabilities, making it an essential part of any digital marketing strategy. Our team will work with you to create a customized Facebook advertising campaign that meets your business goals and budget.
Our services include:
- Targeted ad campaigns to reach your ideal audience
- Custom ad creative and copywriting
- Detailed campaign reporting and analysis to track performance and optimize for success
- Expert guidance and support every step of the way
Don’t miss out on the opportunity to grow your business with Facebook advertising. Contact us today to get started!
Advertising on Facebook is straightforward, however, as with traditional marketing, pressing the ‘Submit’ button doesn’t guarantee results.
You need more than just posting on Facebook, you need a solid strategy and a data-driven approach to drive results. No matter whether you are looking to drive traffic to your website, drive people to download your app, or boost sales, you need high-quality Facebook ad management services.
Your Facebook customers are not looking for you. They want to spend a few minutes glimpsing their virtual friends’ walls. To draw their attention, you need to know how to make your posts stand out and have a positive ROI.
Text Ads
Banner Ads
Mobile Ads
Instagram Ads
*Please note that all prices are quoted in Canadian Dollars (CAD).
Awareness Campaign
“Awareness” Campaigns are designed to raise awareness for your product, service, and brand. This campaign works best for businesses and organizations that want to stand out, grow followers and get the name out there.
You’re able to reach a maximum number of people, which in turn increases your brand awareness. Optimized Ads are made to run on Facebook and Instagram depending on the niche that you target.
The goal is to reach maximum people with a limited budget. A brand study is required for the most accurate measurement of ad recall. Establish a following today! Don’t get left behind.
Consideration Campaign
You will be able to increase the number of visitors to your website, apps, Facebook page, landing pages, and other online presences by running “Consideration” campaigns. This means driving traffic to your site, getting your app installed, having folks watch your videos, and giving you messages.
These ads can also be targeted to generate leads, opt-ins, drive transactions, answer questions or provide support via messenger. The reach is enhanced with Facebook, Instagram, Messenger, and Audience Networks.
* For lead event setup, we require a landing page/sales page, thank you/checkout page and email marketing forms.
Conversion Campaign
“Conversion” Campaigns allow you to target people interested in your product or service to encourage them to visit your brick & mortar store, website, or Facebook app.
Facebook pixels and app events help measure conversions. This is all possible by using Instagram and Facebook images and videos with collections and slideshows.
* for lead event setup, we require a landing page/sales page, thank you/checkout page and email marketing forms.
**Facebook Lead Forms are designed to connect with your email or email marketing app.
For a successful campaign, constant monitoring is required. We tweak, modify and redesign your ads on a monthly basis. Based on the results, we change the bid, budget, audience, and reach of your existing ads. One on-request consultation call included.
Frequently Asked Questions
Here are the most common questions and answers
What services do you offer for Facebook advertising?
Glamarioux Digital Studio offers a wide range of Facebook advertising services, including campaign planning, ad creation, targeting, optimization, and reporting. We help our clients reach their target audience on the world’s largest social network and drive conversions through various ad formats such as photo, video, carousel, and more.
What are the benefits of advertising on Facebook?
Facebook advertising allows you to reach a large, targeted audience at a relatively low cost. You can target specific demographics, interests, and behaviors, and track the performance of your campaigns in real-time. Facebook advertising also allows for high levels of engagement and is great for driving website traffic and conversions.
How do you create and optimize Facebook ads?
We work closely with our clients to understand their business goals, target audience, and budget. We then create visually appealing, high-performing ads that align with the overall advertising strategy. We use A/B testing and analytics to optimize campaigns for better results, such as lower cost per click, higher click-through rate, and more conversions.
What are the different types of Facebook ads you can create?
We can create various types of Facebook ads such as photo ads, video ads, carousel ads, lead generation ads, dynamic ads, and more. We can also use different ad placements such as Facebook feed, Instagram feed, Instagram stories, Facebook stories, and more.
What metrics do Facebook ad services measure?
Glamarioux Digital uses multiple measures to evaluate Facebook advertising results. We analyze data based on Facebook Ads Manager (network performance), and Google Analytics.
- Network performance refers to ad results on the Facebook platform. Key performance indicators include impressions, reach, engagements, cost per click, click through rate, and clicks.
- Site performance refers to the data from your Facebook ads in terms of traffic on your website. Key performance indicators include sessions, bounce rate, average time on page, pageviews, goal completions, and purchases.
Our Facebook ad services and Facebook ad experts will help you define your most important KPIs and analyze your campaign results to optimize and improve performance.
Facebook Ads Manager
Key performance indicators vary slightly and carry different weight depending on your Facebook advertising goals, but there are some standard metrics that apply to almost any campaign:
- Impressions
- Reach
- Results (clicks, views, post engagements, conversions, etc.)
- Cost per result
- Results rate (click-through-rate, conversion rate)
With Facebook Ads Manager, Glamarioux Digital will install, or optimize, the Facebook Pixel. The Facebook Pixel provides even more insight and measurement into Facebook advertising results by tracking site visitors and their behavior.
The Facebook Pixel is a small piece of code added to the header of each page on your site. The code tracks all website visitors – not just visitors from Facebook, the pages they view, and the actions they take. The Facebook Pixel enables advertisers to remarket to website visitors, track and measure leads and purchases, and optimize campaigns for these valuable actions.
Google Analytics
When a Facebook advertising strategy involves goals that include driving and increasing traffic to your website, Google Analytics is critical for measuring performance.
Glamarioux’s Facebook advertising team analyzes what traffic does when they leave Facebook to view your website. Some important questions include:
- How long are visitors staying on the site?
- What pages are they viewing and how many?
- How much of traffic is new to the site?
- What percentage of traffic is bouncing when visiting the site?
Analyzing information from Google Analytics combined with on-network performance are both factors when optimizing Facebook advertising campaigns.
Which ad formats do Facebook ad services include?
Glamarioux Digital will work with you to find the best type of ad format for your Facebook advertising campaign based on your resources and goals. We use all the available ad formats with our Facebook ad services.
Advertising elements that apply to any type of ad campaign include: copy, tone, call-to-actions, and media. These elements set the foundation for different formats, so it’s important to have strong elements here to maximize ad formats in your campaign.
Ad formats include:
Single Image Ads:
- Include a link to your site with a single image, headline, copy, link description and call-to-action
- Most commonly used in traffic or conversion campaign
Photos:
- Include a photo and copy
- Can be used in post engagement or awareness campaigns
Videos:
- Include a video in your ad
- Can be used in a post engagement campaign without a destination link or in traffic and conversation campaigns that will add a headline, description, and call-to-action below the video
Carousel:
- Combine multiple photos in a scrolling carousel with a call-to-action, each with its own headline and link description
- Most commonly used in traffic and conversion campaigns
Canvas:
- Canvas can be used in any ad that include a destination
- Canvas is similar to creating a landing page that lives within Facebook
- Combine videos, photos, text, buttons, and more to create a mini-landing page for your ad to share more information than you can fit in the ad that shows in the News Feed
Catalog:
- With a Facebook Catalog, promote multiple products in a Carousel or Collection format
What objectives do Facebook ad services cover?
Glamarioux Digital understands that each business has unique goals for a Facebook advertising campaign. From brand awareness to conversions, Facebook advertising provides objectives at every level of the sales or conversion funnel.
Our Facebook ad services cover every possible goal, including:
Awareness
Are you looking to reach new customers or expand awareness of your brand or business? An objective at the awareness level will be a great fit for your campaign.
A law firm, for example, may use Facebook advertising to reach people with an active interest in that law firm’s services. Someone in a recent fender-bender, for instance, may see that lawyer’s Facebook ads because of their recent interest in finding a lawyer to represent them.
There are two options for Facebook advertising objectives at the awareness level: Brand Awareness and Reach.
Both objectives relate to increasing awareness of your business. Here’s how they differ:
- The brand awareness objective’s goal is to reach people who are likely to be interested in your brand, your product, or your services.
- The reach objectives goal is to reach the maximum number of people in a target audience.
Consideration
Drive people down the conversion funnel by choosing a consideration objective for your Facebook ad.
Whether you want people to visit your site or watch a video, all objectives in this category involve a user taking an action. This takes them a step beyond awareness and encourages them to interact, watch, click, or engage!
These objectives include: Traffic, Engagement, App installs, Video views, Lead generation, and Messages.
Traffic: This objective is straightforward — to drive more traffic to your website.
Engagement: The engagement objective can be one of three options
- Post engagement: Get more post engagement on your Facebook content
- Page likes: Increase your Facebook Page likes
- Event responses: Increase the number of people responding to a Facebook event
App installs: This objective is useful if your business has an app that you’d like more people to download.
Video views: The video views objective will increase the views of your video content.
Lead generation: The lead generation objective can drive more sales leads through email and information collection.
Messages: With the messages objective, you can start more conversations with people in your audience.
Conversion
Can Facebook contribute to the bottom line for your business? Yes! Facebook offers three objectives to drive conversions on your site or in your store.
These objectives are best utilized when targeting warm audiences — an audience that includes users who are already familiar with your business. Objectives in the Awareness and Consideration stages can be used to fuel larger audiences used with Conversion campaigns.
Conversions: Drive valuable actions on your website like purchases, quotes, forms, and downloads.
Catalog sales: Drive sales of products included in your Facebook Product Catalog. This objective applies for e-commerce stores only.
Store visits: Drive in-store location visits. This objective is available to businesses with Facebook Locations, which means that you own a Facebook Business Manager account and Facebook has approved your application to use the feature.
What targeting do Facebook ad services use?
Facebook advertising provides the opportunity to target large, broad audiences and narrow, specific audiences. The type of audience chosen to target all depends on the goals of a Facebook advertising campaign.
Facebook provides three main types of audiences, which our Facebook ad services use:
- Saved Audiences— Typically a broad audience
- Custom Audiences —Typically a very specific audience
- Lookalike Audiences — Typically a broad audience
Saved Audiences include demographics, age, gender, location, interests, and behaviors. Facebook advertisers can use these identifiers and characteristics to create audiences based on information known about their target audiences.
Custom Audiences allow Facebook advertisers to leverage data and interactions on websites and Facebook pages. These audiences are based on your website traffic, existing customer lists, or users who engage with you on Facebook or watch your videos.
Facebook advertisers can use custom audiences in remarketing campaigns to keep your current customers coming back or stay top-of-mind among users in the consideration phase of the conversion or sales journey. Facebook advertisers can layer on any of the identifiers available in Saved Audiences.
Lookalike audiences are audiences that include users who are similar to users in one of your Saved or Custom audiences. They may share the same interests, demographics, and behaviors as the audience you select to match with.
Facebook advertisers can layer on any of the identifiers available in Saved Audiences to Custom and Lookalike audiences.
Glamarioux Digital Studio: Why Should You Choose Us?
There are many reasons to choose Glamarioux Digital Studio for your digital marketing needs. Some of the benefits of working with us include the following:
Proven track record of success: We have a long history of helping businesses like yours succeed online. Our team has a wealth of experience and expertise in various areas of digital marketing, including web design, search engine optimization, social media marketing, and more.
Customized solutions: Every business is unique, so we offer tailored solutions tailored to your specific needs and goals.
Exceptional customer service: We are dedicated to providing our clients with the best customer experience possible. Our team is always available to answer your questions and address your concerns, and we strive to deliver results that exceed your expectations.
Competitive pricing: We offer competitive pricing for all of our services, so you can get the digital marketing support you need at a price that fits your budget.
Wide range of services: We offer a full range of digital marketing services, including web design, SEO, social media marketing, and more. This means that you can rely on us for all of your online marketing needs.
Choose Glamarioux Digital Studio and experience the difference a professional, results-driven digital marketing team can make for your business.