Our team at Glamarioux Digital takes Facebook Advertising very seriously and we execute it like no other.

We are your Facebook Ads Experts!

Facebook is one of the largest marketing platforms, with billions of active users, and it offers a range of advertising targets with a direct effect on your personal and company objectives. Instagram is owned by Facebook, and you can specify what you expect your users to do with your advertisements on these social networks.

We can produce advertising campaigns that can increase brand awareness, as well as increase your brand’s appeal to potential consumers.

Facebook conversion and consideration marketing will encourage your potential clients to accept your offer and, eventually, take action. Get Started Right Now!

QUALITY AND AFFORDABLE

Harness the full power of Effective Facebook Advertising!

Advertising on Facebook is straightforward, however, as with traditional marketing, pressing the ‘Submit’ button doesn’t guarantee results.
You need more than just posting on Facebook, you need a solid strategy and a data-driven approach to drive results. No matter whether you are looking to drive traffic to your website, drive people to download your app, or boost sales, you need high-quality Facebook ad management services.

Your Facebook customers are not looking for you. They want to spend a few minutes glimpsing their virtual friends’ walls. To draw their attention, you need to know how to make your posts stand out and have a positive ROI.

Ad Direction

Text Ads

Bill boards Ads

Banner Ads

Ads mobile phone text

Mobile Ads

Instagram Ads

QUALITY AND AFFORDABLE

Our Facebook Advertising Pricing

*Please note that all prices are quoted in Canadian Dollars (CAD).

Awareness Package

Brand Awareness & Reach
500CAD
$300.00 CAD
  • Facebook Account Setup
  • Instagram Ads Setup
  • 2 Ad Designs / AB testing
  • Goal & Audience Setup
  • Campaign & Ad Set Setup
  • Demographic Setup
  • Page URL Submission
  • Daily Budget Setup
  • Eligibility & Ad Approval
  • Activating coupon codes

“Awareness” Campaigns are designed to raise awareness for your product, service, and brand. This campaign works best for businesses and organizations that want to stand out, grow followers and get the name out there.

You’re able to reach a maximum number of people, which in turn increases your brand awareness. Optimized Ads are made to run on Facebook and Instagram depending on the niche that you target.

The goal is to reach maximum people with a limited budget. A brand study is required for the most accurate measurement of ad recall. Establish a following today! Don’t get left behind.

Consideration Package

Conversion & Sales
800CAD
$500.00 CAD
  • Facebook Account Setup
  • Instagram Ads Setup
  • 4 Ad Designs / AB testing
  • Lead Event Setup*
  • Goal & Audience Setup
  • Campaign & Ad Set Setup
  • Demographic Setup
  • Page URL Submission
  • Daily Budget Setup
  • Eligibility & Ad Approval
  • Activating coupon codes
Popular

You will be able to increase the number of visitors to your website, apps, Facebook page, landing pages, and other online presences by running “Consideration” campaigns. This means driving traffic to your site, getting your app installed, having folks watch your videos, and giving you messages.
These ads can also be targeted to generate leads, opt-ins, drive transactions, answer questions or provide support via messenger. The reach is enhanced with Facebook, Instagram, Messenger, and Audience Networks.

* For lead event setup, we require a landing page/sales page, thank you/checkout page and email marketing forms.

Conversion Package

Brand Awareness & Reach
1000CAD
$750.00 CAD
  • Facebook Account Setup
  • Instagram Ads Setup
  • 6 Ad Designs / AB testing
  • Lead Event Setup*
  • Lead Form Design**
  • Goal & Audience Setup
  • Campaign & Ad Set Setup
  • Demographic Setup
  • Page URL Submission
  • Daily Budget Setup
  • Eligibility & Ad Approval
  • Activating coupon codes

“Conversion” Campaigns allow you to target people interested in your product or service to encourage them to visit your brick & mortar store, website, or Facebook app.
Facebook pixels and app events help measure conversions. This is all possible by using Instagram and Facebook images and videos with collections and slideshows.

* for lead event setup, we require a landing page/sales page, thank you/checkout page and email marketing forms.

**Facebook Lead Forms are designed to connect with your email or email marketing app.

Explore our Monthly Facebook Advertising Service Plans

For a successful campaign, constant monitoring is required. We tweak, modify and redesign your ads on a monthly basis. Based on the results, we change the bid, budget, audience, and reach of your existing ads. One on-request consultation call included.

Primary Plan

$300 CAD/month

Monthly Ad budget under $2K

Secondary Plan

$500 CAD/month

Monthly Ad budget under $5K

Professional Plan

$700 CAD/month

Monthly Ad budget under $10K

Our Facebook Advertising Add-ons

New Campaign Set-Up

$150 CAD/Campaign

Additional New Campaign Setup with 2 New Ads

New Ad Set-Up

$75 CAD/Ad

Additional 1 New Ad Setup within existing campaign

Frequently Asked Questions

Most frequent questions and answers

Advertising on Facebook, as well as investing in Facebook advertising services, offers several benefits:

  • Access the largest (and one of the most active) social media networks
  • Get competitive cost-per-click (CPC) rates that average around $0.97
  • Create hyper-targeted ads to reach your target audience
  • Earn qualified leads for an average cost-per-lead (CPL) of $1.07
  • Use remarketing ads to re-connect with website visitors
  • Reach 1000 people in your target audience for an average cost of $7.19
  • Direct valuable traffic from social media to your website

When you use Facebook ad management services, you also get these advantages:

  • Expert advice from qualified social media experts (and a Facebook Marketing Partner)
  • Competitive strategies based on years of experience
  • Insightful competitor knowledge to enhance your campaign
  • Actionable reporting to inform your team and improve your strategy
  • Artificial intelligence and machine learning tech for data-backed campaign moves

As your Facebook ad services provider, Glamarioux Digital provides strategic solutions to deliver effective messaging to users who will be the most receptive to it — potential customers in your audience! We’ll work with you to define your audiences and find the best strategy to reach those people.

With us, your business will achieve its most ambitious goals for social media.

Our social media specialists will work directly with you throughout the creating, targeting, and monitoring processes to ensure we’re meeting your needs every step of the way. As a Facebook Marketing Partner, we know how to advertise on Facebook.

Are you unsure about whether your business should invest in Facebook ad management services?

Working with a Facebook advertising agency is an excellent option if you’re looking to:

  • Grow brand awareness via Facebook
  • Save time on marketing your business on Facebook
  • Find clarity on advertising on Facebook, scaling campaigns, and measuring results
  • Get expert advice from Facebook advertising experts
  • Compete with competitors
  • Optimize ad clicks, spend, and conversions
  • Create successful Facebook advertising campaigns
  • Resolve plateaus in Facebook ad performance

If you’re still not sure about whether Facebook ad services are right for your company, reach out to our strategists. Explain your business and goals, as well as your current ad strategy, and they can provide advice on whether you should invest in professional ad management services for Facebook.

At Glamarioux Digital, our Facebook ad services provide an all-in-one solution to advertising on Facebook.

As a part of our services, your company will receive (each month) the following deliverables:

  • Up to 4 unique ads
  • Up to 2 advertising campaigns
  • Up to 4 targeting and copy tweaks
  • Up to 1 personal consultation

In addition, your Facebook ad management services come with:

  • Dedicated social media specialist
  • Custom Facebook advertising strategy
  • Mobile-friendly Facebook ads
  • Demographic targeting
  • Facebook Advertising account setup and optimization
  • Facebook Pixel installation
  • 48 business hour response time
  • And more!

If you like, you can also sign-up for social media ad commenting monitoring. Should you partner with Glamarioux Digital to advertise on more social networks, like Instagram or Twitter, we expand your number of ads, campaigns, and more.

It’s important to find the best fit partner to work with your business on Facebook advertising services.

Be on the lookout for a Facebook advertising agency that stays on top of the most recent Facebook advertising trends and invests in ongoing training for their team member to master new tactics.

Search for transparent pricing and deliverables. A Facebook advertising agency might place pricing on their site or share pricing after contacting them for a quote.

Transparent pricing is one of the most important elements to look for when choosing a Facebook advertising agency. Find out how an advertising agency shares Facebook advertising results with and if you’ll have access to real-time campaign performance.

Throughout your research process, assess the communication skills from every Facebook advertising expert you speak with. Do they respond promptly and communicate clearly? Are they bothered or interest in answering your questions?

Using the above tips, you can find a great Facebook advertising service provider (like Glamarioux Digital) for your business.

Glamarioux Digital uses multiple measures to evaluate Facebook advertising results. We analyze data based on Facebook Ads Manager (network performance), and Google Analytics.

  • Network performance refers to ad results on the Facebook platform. Key performance indicators include impressions, reach, engagements, cost per click, click through rate, and clicks.
  • Site performance refers to the data from your Facebook ads in terms of traffic on your website. Key performance indicators include sessions, bounce rate, average time on page, pageviews, goal completions, and purchases.

Our Facebook ad services and Facebook ad experts will help you define your most important KPIs and analyze your campaign results to optimize and improve performance.

Facebook Ads Manager

Key performance indicators vary slightly and carry different weight depending on your Facebook advertising goals, but there are some standard metrics that apply to almost any campaign:

  • Impressions
  • Reach
  • Results (clicks, views, post engagements, conversions, etc.)
  • Cost per result
  • Results rate (click-through-rate, conversion rate)

With Facebook Ads Manager, Glamarioux Digital will install, or optimize, the Facebook Pixel. The Facebook Pixel provides even more insight and measurement into Facebook advertising results by tracking site visitors and their behavior.

The Facebook Pixel is a small piece of code added to the header of each page on your site. The code tracks all website visitors – not just visitors from Facebook, the pages they view, and the actions they take. The Facebook Pixel enables advertisers to remarket to website visitors, track and measure leads and purchases, and optimize campaigns for these valuable actions.

Google Analytics

When a Facebook advertising strategy involves goals that include driving and increasing traffic to your website, Google Analytics is critical for measuring performance.

Glamarioux’s Facebook advertising team analyzes what traffic does when they leave Facebook to view your website. Some important questions include:

  • How long are visitors staying on the site?
  • What pages are they viewing and how many?
  • How much of traffic is new to the site?
  • What percentage of traffic is bouncing when visiting the site?

Analyzing information from Google Analytics combined with on-network performance are both factors when optimizing Facebook advertising campaigns.

Glamarioux Digital will work with you to find the best type of ad format for your Facebook advertising campaign based on your resources and goals. We use all the available ad formats with our Facebook ad services.

Advertising elements that apply to any type of ad campaign include: copy, tone, call-to-actions, and media. These elements set the foundation for different formats, so it’s important to have strong elements here to maximize ad formats in your campaign.

 

facebook advertising services ad types

Ad formats include:

Single Image Ads:

  • Include a link to your site with a single image, headline, copy, link description and call-to-action
  • Most commonly used in traffic or conversion campaign

Photos:

  • Include a photo and copy
  • Can be used in post engagement or awareness campaigns

Videos:

  • Include a video in your ad
  • Can be used in a post engagement campaign without a destination link or in traffic and conversation campaigns that will add a headline, description, and call-to-action below the video

Carousel:

  • Combine multiple photos in a scrolling carousel with a call-to-action, each with its own headline and link description
  • Most commonly used in traffic and conversion campaigns

Canvas:

  • Canvas can be used in any ad that include a destination
  • Canvas is similar to creating a landing page that lives within Facebook
  • Combine videos, photos, text, buttons, and more to create a mini-landing page for your ad to share more information than you can fit in the ad that shows in the News Feed

Catalog:

  • With a Facebook Catalog, promote multiple products in a Carousel or Collection format

Glamarioux Digital understands that each business has unique goals for a Facebook advertising campaign. From brand awareness to conversions, Facebook advertising provides objectives at every level of the sales or conversion funnel.

Our Facebook ad services cover every possible goal, including:

facebook ad service goals

Awareness

Are you looking to reach new customers or expand awareness of your brand or business? An objective at the awareness level will be a great fit for your campaign.

A law firm, for example, may use Facebook advertising to reach people with an active interest in that law firm’s services. Someone in a recent fender-bender, for instance, may see that lawyer’s Facebook ads because of their recent interest in finding a lawyer to represent them.

There are two options for Facebook advertising objectives at the awareness level: Brand Awareness and Reach.

Both objectives relate to increasing awareness of your business. Here’s how they differ:

  • The brand awareness objective’s goal is to reach people who are likely to be interested in your brand, your product, or your services.
  • The reach objectives goal is to reach the maximum number of people in a target audience.

Consideration

Drive people down the conversion funnel by choosing a consideration objective for your Facebook ad.

Whether you want people to visit your site or watch a video, all objectives in this category involve a user taking an action. This takes them a step beyond awareness and encourages them to interact, watch, click, or engage!

These objectives include: Traffic, Engagement, App installs, Video views, Lead generation, and Messages.

Traffic: This objective is straightforward — to drive more traffic to your website.

Engagement: The engagement objective can be one of three options

  • Post engagement: Get more post engagement on your Facebook content
  • Page likes: Increase your Facebook Page likes
  • Event responses: Increase the number of people responding to a Facebook event

App installs: This objective is useful if your business has an app that you’d like more people to download.

Video views: The video views objective will increase the views of your video content.

Lead generation: The lead generation objective can drive more sales leads through email and information collection.

Messages: With the messages objective, you can start more conversations with people in your audience.

Conversion

Can Facebook contribute to the bottom line for your business? Yes! Facebook offers three objectives to drive conversions on your site or in your store.

facebook ad objectives

These objectives are best utilized when targeting warm audiences — an audience that includes users who are already familiar with your business. Objectives in the Awareness and Consideration stages can be used to fuel larger audiences used with Conversion campaigns.

Conversions: Drive valuable actions on your website like purchases, quotes, forms, and downloads.

Catalog sales: Drive sales of products included in your Facebook Product Catalog. This objective applies for e-commerce stores only.

Store visits: Drive in-store location visits. This objective is available to businesses with Facebook Locations, which means that you own a Facebook Business Manager account and Facebook has approved your application to use the feature.

Facebook advertising provides the opportunity to target large, broad audiences and narrow, specific audiences. The type of audience chosen to target all depends on the goals of a Facebook advertising campaign.

Facebook provides three main types of audiences, which our Facebook ad services use:

  • Saved Audiences— Typically a broad audience
  • Custom Audiences —Typically a very specific audience
  • Lookalike Audiences — Typically a broad audience

Saved Audiences include demographics, age, gender, location, interests, and behaviors. Facebook advertisers can use these identifiers and characteristics to create audiences based on information known about their target audiences.

Custom Audiences allow Facebook advertisers to leverage data and interactions on websites and Facebook pages. These audiences are based on your website traffic, existing customer lists, or users who engage with you on Facebook or watch your videos.

Facebook advertisers can use custom audiences in remarketing campaigns to keep your current customers coming back or stay top-of-mind among users in the consideration phase of the conversion or sales journey. Facebook advertisers can layer on any of the identifiers available in Saved Audiences.

Lookalike audiences are audiences that include users who are similar to users in one of your Saved or Custom audiences. They may share the same interests, demographics, and behaviors as the audience you select to match with.

Facebook advertisers can layer on any of the identifiers available in Saved Audiences to Custom and Lookalike audiences.

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