The idea that content is king is particularly true of the modern internet, where strong content is the key to success on websites, social media sites, and everywhere else. Great content builds credibility for your organization while increasing conversions and leads, as well as driving higher search rankings.
How Does Content Become Effective?
Content is powerful when it is relevant to your target audience as well as useful to them. “Useful” is a very broad term, however, since content can be useful for researching a problem, informational for deciding what product or service meets your needs, or simply entertaining. By sharing or syndicating valuable content, regardless of its format (web page, blog post, video, case study, white paper, infographic, etc.), people can extend the reach of your organization or message beyond your website, showing your expertise and promoting brand touchpoints.
Creating content helps your business build a relationship with your audience. You can answer their questions and interact with customers. When you create value without taking anything in return, your audience is more likely to trust your advice and recommendations.
When your content appears at the right place and at the right time with the right audience, it will enhance your brand’s reputation. Customers are more likely to associate your company with quality content if they see a lot of it.
Leads through SEO or PPC can also be generated by content marketing. Your audience is more likely to purchase from you in the future if they view your content. You can also generate new sales leads for your sales team by including calls-to-action in your content.
Types Of Content Marketing:
Here are some of the most common types of content marketing you may choose to integrate into your strategy:
Social Media Content MarketingOver 3.6 billion people use social media globally, so it’s easy to see why so many businesses invest in social media marketing. There are a variety of platforms (e.g. Facebook, Instagram, Pinterest, LinkedIn, Snapchat) and ways to create and share content on each of them (e.g. photos, live videos, pre-recorded videos, stories).
Infographic Content MarketingIn an infographic, content, information, and data are presented graphically for easy understanding. Using simple language, short statements, and clear images, infographics are an excellent way to convey your content effectively. If you’re trying to make an educational and/or complex topic accessible to all audience members, they work well.
Blog Content MarketingAs a powerful type of inbound content, blogs allow for a lot of creativity in terms of their topic and purpose. A blog allows you to promote internal and external content, add social sharing buttons, and incorporate product information.
Podcast Content MarketingIn a 2020 survey, 49% of 12-to-32-year-olds in the U.S. said they listened to a podcast within the past month, with an average of six listening hours a week. Because of this, many businesses and media outlets have begun to create and share podcasts. Because podcasts can be about any topic, they allow for a lot of creativity. You can also determine factors related to the podcast such as cadence, who appears on it, where you advertise it, and how long it is.
Video Content MarketingVideo is the most preferred method of learning about a brand’s product or service, according to Wyzowl research. Further, video marketing can boost conversions, improve ROI, and build relationships with your audience. Video content can be shared on social media platforms, landing pages, or on the website of a co-marketer.
Paid Ad Content MarketingWhen used in conjunction with inbound marketing, paid ads can help you reach a large audience and position your business everywhere you want it to be seen. In addition to sharing paid ads on social media, landing pages, banners, and sponsored content, you can also share them on landing pages.
Content Marketing Services
Our Content Marketing Pricing
- Article writing
- Two rounds of edits
- Social media abstracts (3 versions)
- and more (as per your request)
*Inquire about custom pricing. Pricing may vary depending on your business needs.