UX in Financial Services

The Importance of Consumer Experience in 2021 cannot be understated. Almost every aspect of modern life has been transformed by technological progress, and banking is no exception. Financial apps and websites now play a vital role in managing everyday financial business. In addition to the number of physical branches of major companies decreasing, electronic payments are also on the rise, pointing to a shift in financial business from physical to digital platforms. Most of Europe’s most influential financial institutions have been closing branches as a transformation to a digital economy, including HSBC, Deutsche Bank, Lloyds Bank, Banco Santander, Banco del Norte, and Royal Bank of Scotland. Despite striving to connect and understand their customers for decades, there still seems to be