Are you considering incorporating video content marketing into your business’s marketing strategy? You might be surprised by how powerful video can drive sales, increase brand awareness, and engage with your audience. From increasing conversion rates to boosting social media engagement, there are many reasons to try video. This post will explore five surprising ways video marketing can benefit your business.
The following article outlines 5 Surprising Ways Video Marketing Can Benefit Your Business.
Increase in website traffic and engagement
Video marketing has the power to increase website traffic and customer engagement. By using video on your website, you can potentially see an increase in time spent on the site and conversion rates. This is because visual media is a highly engaging medium that captures viewers’ attention and holds it longer than other forms of content.
One example of a business that successfully used video to increase traffic and engagement is Dollar Shave Club. They released a humorous promotional video that instantly became viral, leading to a significant increase in website traffic and ultimately acquiring the company for $1 billion. Another example is Square, a financial services company, which saw a 64% increase in conversion rates after adding product videos to its website. As these examples show, video can be a powerful tool for driving traffic and engagement to your website.
Boost in search engine rankings
Video content can be a powerful tool for improving a website’s search engine rankings. When used effectively, video can help increase the time users spend on a website, which is a key ranking factor for Google. Additionally, video can help improve the user experience, leading to increased engagement and higher conversion rates. This can all contribute to higher search engine rankings.
To optimize video content for SEO, it’s essential to include relevant keywords in the title and description and the video’s transcript. Additionally, it’s crucial to ensure that the video is hosted on a fast, reliable platform and easily accessible on mobile devices. Following these tips, businesses can effectively use video to boost their search engine rankings and drive more website traffic.
Enhanced customer understanding and retention
Video can uniquely convey information and emotions in a way that text and static images cannot. This makes it an effective tool for businesses to use when trying to communicate with and educate their customers. Studies have shown that people are more likely to remember information when it is presented through video compared to other forms of media. This is because the combination of visual and auditory stimuli helps to engage the viewer’s senses and improve retention of the message.
One example of a business that effectively uses video to communicate with and educate customers is TED Talks. This platform is known for featuring short, informative videos on various topics, from science and technology to business and social issues. Using video to deliver thought-provoking ideas and insights, TED Talks has become a trusted source of information for millions worldwide.
Another example is the popular online education platform Coursera. This company offers many online courses and programs, many of which are taught through video lectures. Using video to deliver course content, Coursera can provide a high-quality learning experience for students, no matter where they are.
In conclusion, video is a powerful tool for businesses to use when trying to communicate with and educate their customers. By leveraging the ability of video to convey information and emotions, companies can effectively communicate their message and improve the retention of that message by their customers.
Increased social media reach and engagement
Using video on social media can significantly increase a business’s reach and engagement. This is because the video is often more attention-grabbing and memorable than other forms of content, such as text or static images. When a business posts a video on social media, it is more likely to be shared and liked, leading to increased visibility. This can be especially beneficial for companies looking to reach younger audiences, as studies have shown that younger users are more likely to watch and engage with video content.
Many examples of businesses have successfully used videos on social media to increase their reach and engagement. For example, Chipotle Mexican Grill posted a humorous video on Instagram to promote their brand-new queso dip, significantly increasing sales. GoPro also saw success using video on social media, visually striking and action-packed videos to showcase their products and inspire their audience to engage with their content.
Increased ROI and sales
Video marketing is a powerful tool that businesses can leverage to drive sales and increase their return on investment. Studies have shown that including a video on a landing page can increase conversions by 80%. Video is also a great way to showcase products and services, allowing customers to understand better what is being offered.
One example of a business that saw a direct correlation between using video and increased sales is the clothing company Trunk Club. They implemented video on their website and saw a 50% increase in conversions. Another example is online retailer Zappos, which experienced a 6-30% increase in sales after adding product videos to its website.
Using video in email marketing can also be effective at driving sales. A study by Animoto found that including video in an email increased click-through rates by 300%.
Overall, the use of video in marketing efforts can be a game-changer for businesses looking to increase sales and ROI. It allows for a more personal and engaging way to showcase products and services and can ultimately lead to a higher conversion rate.
There are many ways in which video marketing can benefit businesses—the benefits of video range from boosting conversion rates to increasing social media engagement. At Glamarioux Digital Studio, we can help you grow your business with video. To help you achieve your marketing goals, our team of experts creates high-quality video content.