As the near year approached we thought we would delve into what we think are the 2022 Digital Marketing Trends for Small Businesses.
Today, people do not read newspapers or magazines as much as they used to due to the internet. Phones are where most people spend most of their time, so communicating with them via their phone seems like the obvious option. As the digital landscape continuously changes, and consumers become more diverse, this represents an opportunity that should not be missed.
The term digital marketing describes marketing through digital channels like search engine websites, social media, email marketing, and mobile apps. Digital advertising strategies are generally more efficient, cost-effective, and quantifiable than traditional advertising methods.
In the long run, digital marketing is cheaper than traditional marketing for small businesses, and it also delivers better results.
Furthermore, digital marketing helps small businesses improve engagement, measure results, and broaden their reach. Small businesses should create a robust online presence that will convert their followers into potential customers.
2022 Digital Marketing Trends for Small Businesses:
Video Content
Using videos to explain the product is one of the best ways to reach customers. 70% of customers prefer videos when searching for content; it helps them better understand products.
When customers understand the product, sales increase. Businesses have recently been able to stream content online through Facebook, YouTube, and Twitch, among others.
The production of video content on social media marketing platforms is easy, with applications such as Instagram reels and stories, Facebook stories, and Youtube Shorts. Short-form videos have a high reach in a short amount of time. And this is one of the digital marketing trends that we will continue to see.
One billion hours of video are watched on YouTube each day, making it one of the most popular videos uploading platforms for free. YouTube videos that target popular search terms can help you rank on the first page of Google. It’s because Google displays YouTube videos at the top of its results page.
When communicating directly with potential consumers, webinars work like a charm.
Customers can use them to ask questions about your product or to learn more about your industry. They are essential for client retention.
Content Marketing
We all know content is king, but what we don’t know is that simplicity and clarity are most important. When digital marketing was new, not every business embraced it. Today, a digital presence online is a necessity in order to grow a business.
Consumers are constantly bombarded with enormous amounts of information. As a result of this, there is an overabundance of options and inquiries do not convert into leads. The solution is to make customers understand their own needs for your product.
In addition to being simple and informative, content should also be unique and action-oriented.
For example, a skincare product vendor should focus on creating and identifying demand. Once you discover the challenges, tell them why your skincare product delivers better, faster, and safer results. Incomplete and poorly presented content can lead to low retention rates.
The number of searches for the terms “now” and “today” has increased by 150%. As a result, content must be updated regularly to reflect current events.
Dynamic Creative Optimization:
As third-party cookies will be phased out by 2022, smaller businesses will have a hard time gathering user data, performing traffic analysis, and boosting advertising.
A simple solution is using programmatic media, focusing on better SEO applications, and using privacy-protecting APIs. Dynamic Creative Optimisation is a process that ensures trust and transparency between consumer and supplier.
Google My Business:
The Google My Business profile is now essential for every business, as the number of location-based searches is expected to increase by 22%. With a thorough, optimized, and crisp profile, search engines will direct traffic to a more professional, conversion-oriented listing.
An optimized profile with a high visibility rate is more likely to appear in Search Engine Results Pages. Your business’s location coordinates help Google Maps optimize its ‘near me’ searches.
Boost personalization:
Another one of the underscored digital marketing trends emerging in 2022 and beyond. The use of personalized content is an excellent way to keep in touch with customers. Providing materials tailored to the personalities of consumers, including gender, sex, orientation, race, and nationality, is a powerful way to demonstrate a business’ persuasive strength.
This creates a sense of belonging for the customer and will create a great experience for them. Personalization boosts brand loyalty for small businesses. It also shows the customers that you care about them.
Review Management:
Reviews are a way for customers to learn what other consumers have to say about a product before buying it. As a small business, you will have the advantage of maintaining good relations with your customers, encouraging them to review your services.
It’s a simple way to build customer loyalty, gather feedback, and cultivate a friendly environment with prospective customers. Due to Google’s ban on review gating, reviews are more trustworthy, since anonymous, spam, and false reviews are filtered out.
Knowing what your customers need can be learned from studying customer reviews. Customers can also suggest good solutions. Low customer response times drastically increase your visibility on search engines.
Digital marketing and social media have grown in popularity and shouldn’t be underestimated by small businesses. Having trouble getting your business online? Is your customer base shrinking?
As your virtual sales partners, we at Glamarioux Digital help businesses stand out. We help you build a profitable business by creating and managing your online presence.
Headquartered in Toronto, with offices in Ottawa and Calgary, we work remotely to ensure all your needs are fully satisfied. Email us at support@glamarioux.digital or text us (or call us) at (403) 390-9858
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